70% of the e-waste that goes into a Landfill could have been recycled...

The business would have saved just about 10% to 45% on their spend using smart e-waste management methods...

Recycling approx 1 ton of e-waste generates 600 litres of fuel and is EQUAL to saving a 25 trees

FACTS

Approx 15,00,000 printers sold in India each year.

9,00,000 are Inkjets

6,00,000 are Lazer printers

Inkjets growing @ 25% p.a.

Lazers growing @ 30% p.a.

Cartridges cost 30% to 70% of the value of the printers

Lazers growing @ 30% p.a

Cartridges cost 30% to 70% of the value of the printers

Refill market could refill upto two million cartridges each year

OEM share @75% + for Inkjet cartridge sales

OEM share @65% for Lazer cartridge sales

Inkjet Photo Cartridge not served by the Unorganized players and Lazer colour cartridges available are of poor quality

BWE assess the printing supplies market to be 4000 crores p.a.

View on the Ground

1. 90% of the printers are in 5% geographic spread of the country
2.  Most Printer users are unaware of the type of printers and the options available to them, usually buying where entry cost is lower, the Lazer market is growing at a much faster rate and this will continue
3. Very few customers actually analyse the cost benefit optons before purchasing the product
4. Entire market served by the unorganized sector and with no training and poor quality of Inks and parts, this has resulted in non-acceptance of the refiller by large and established businesses
5. Huge opportuinity for an Organized player like BWE as we are strategically positioned to carve a niche out for us from both ends
   The colour/ photo cartridge has three tanks for inks/ toners and incase of one going empty the ink / toner unused in the other tanks gets wasted, effectively resulting in approx 30%- 50% wastage
6. We are targetting 400 stores in 2 years looking at 5% of the market.